Advertising Campaign AW 17\18

Images by Maria Vittoria Backhaus, the brilliant photographer who has always interpreted fashion seriously and seen aesthetics as a discipline, have been chosen to create the a.testoni fall/winter 2017-2018 ad campaign identity.

Roberto Da Pozzo created the project with the desire to use close up photos inspired by images from American Vogue and Bazaar America of the 1950’s to bring shoes and accessories like bags or backpacks to the forefront, highlighting the craftsmanship and the Italian character of the brand