Autumn Winter 2019/2020 Advertising Campaign

The new a.testoni advertising campaign was shot on location in Milan, in an area of significant, international, architectural value.

This futuristic space, featuring dramatic planes of visionary colours, was designed by architect Aldo Rossi in 1968 and was well ahead of its time. A metropolitan, architectural icon that transcends short-lived trends, as do a.testoni’s shoes and bags.

The images zoom in on interacting groups of men and women, with a focus on their shoes and bags. The full diversity of a.testoni's footwear collection is juxtaposed against the geometric and graphical backdrop of Rossi’s architecture.

Sporty and chunky sneakers; modern takes on business and formal shoes; all of them distinguished by contemporary, colourful and dynamic design.

The effect is that of a frozen frame from a moving image. In the associated video shoes, legs and bags intertwine and interact with the architecture in a dialogue with a strongly cinematic flavour.