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Opening in Rome - New Boutique Men

After the successful opening of its first boutique for women, a.testoni has opened a new store in Rome completely dedicated to men. Located in the dynamic and always interesting luxury shopping street of the capital at Via Borgognona 21 the boutique officially opened on 11 July 2016. The use of materials and bright colours of the New Concept make the product the absolute protagonist. Points of intense colour light up against the grey concrete background to guide customers in the discovery of the store just as the transparent acrylic of the walls accentuates the elegance and modernity of the products as they seem to float in space.

White Dolomite marble combined with satin-finish steel underscore the masculine feel of the new store while soft velvets and shimmering silk create an intimate and relaxed atmosphere. The new project confirms the success of the men’s line, heart of the Bologna based brand, and reinforces the identity and style that is a.testoni.