Autumn Winter 2019/2020 Advertising Campaign
The new a.testoni advertising campaign was shot on location in Milan, in a futuristic space, featuring dramatic planes of visionary colours, designed by architect Aldo Rossi in 1968. A metropolitan, architectural icon that transcends short-lived trends, as do a.testoni’s shoes and bags.
The images zoom in on interacting groups of men and women, with a focus on their shoes and bags. The full diversity of a.testoni's footwear collection is juxtaposed against the geometric and graphical backdrop of Rossi’s architecture. Sporty and chunky sneakers; modern takes on business and formal shoes; all of them distinguished by contemporary, colourful and dynamic design.

The effect is that of a frozen frame from a moving image.